What is Search Engine Optimization and What is the top techniques of SEO for website ranking?

SEO is a strategy used by website owners to improve their search engine ranking and traffic. It consists of two domains: Off-Page SEO, which improves domain authority through links from other sites, and On-Page SEO, which optimizes the content and elements of a site to improve search result ranking. Google dominates the online search market, with 70% of users interested in organic results. The importance of a page title, which is displayed in search results pages, is crucial in On-Page SEO. The first page of search results pages is crucial for ranking, as over 70% of users never look past it. There are two types of SEO: white hat and black hat, with white hat SEO focusing on the right practices and black hat SEO being the opposite. 

The top techniques for SEO

• Search engines aim to provide the best user experience.

• They don't get paid for organic clicks, so they need to stay relevant and answer user queries.

Key Areas of SEO

• Technical Optimizations: Clean code, optimized images and tags, proper indexation, and sitemaps are crucial for a good user experience.

• On-site tags allow search engines to understand the site's content and information.

• Content Onsite: Relevant, user-friendly content is essential.

• Writing compelling, useful, unique content for users is key.

• Backlink Portfolio: Quality over quantity is essential.

• Internal linking should funnel equity to the right pages and properly redirect broken pages receiving links.

Improving Conversion Rates

• Focusing on what you are relevant for improves conversion rates.

• Backlinks are a key part of SEO, but quality over quantity is essential.

• Internal linking should be integrated with other digital channels, such as social media and content marketing.

Why SEO is important for your website?

SEO Importance for Website Success

• Improves website visibility and ranking on search engine results pages.

• Enhances user experience by making it accessible, faster, and easier to navigate.

• Helps understand the audience better and create content that resonates with them.

• Builds credibility and trust with users and search engines.

• Investing in SEO leads to better online visibility, increased traffic, and improved user experience.

 

 Best SEO plugins for WordPress

Yoast SEO:

• Popular WordPress plugin with over 5 million activations.

• Features include XML Sitemap Creation, Website Verification, Title and Meta Description optimization, AMP Pages optimization, and content optimization by targeted keywords.

All In One SEO Pack:

• Offers additional features like editing robots.txt file. Accessed editing, blocking bad bots and spamming traffic, adding site links schema markup, and auto-generating meta description.

Rank Math:

• User-friendly SEO plugin with GSC integration, all types of redirections, 14 types of Rich Snippets Markup, and card previews for Facebook and Twitter.

The SEO Framework:

• Lightweight alternative to Yoast and All in SEO Pack.

Easy Table of Contents:

• Google recommends this plugin for better user experience and easy understanding of content.

Broken Link Checker:

• Finds broken links on your website and provides HTTP status, anchor text, and path of the link.

• Informs about 301 redirections and can be used to fix them in bulk.

Short Pixel:

• Optimizes website’s images, improving page speed and ranking factor.

a3 Lazy Load:

• Enables lazy loading of images for improved page speed.

HREFLANG Tags Lite:

• Helps identify language targeting of a webpage.

Redirection:

• Executes 301 redirects and offers options for regex matching and URL parameters.

WP Super Cache:

• Creates static HTML versions of all dynamic posts for faster page serving.

Autotomize:

• Minifies, compresses, and caches CSS, JavaScript, HTML, etc.

Really Simple SSL:

• Offers SSL certificates for free, allowing permanent redirection of the HTTP version to the HTTPS version.

Which is the best free SEO tool?

• Ahrefs Backlink Checker:

Provides top 100 backlinks to any website or URL without additional purchase.

• Animalz Revive:

Keeps content fresh for SEO.

Scans blog posts, social media posts, and forums for keyword planning.

• Bing Webmaster Tools:

 An overlooked yet useful SEO platform.

• Check My Links:

 Speeds up the link-building process.

• Checkbot:

Helps fix broken links, eliminate duplicate pages, create readable URLs, avoid temporary redirects, and ensure unique page titles.

• Chrome DevTools:

 Research competitors, check rankings, test sites on different devices, and track page load metrics.

• Dofollow Link Checker:

 Automatically checks if a post from a website provides no-follow or do-follow links.

• Google Analytics:

 Tracks and reports website traffic.

• Google Keyword Planner:

 Understanding how people use language to search.

• Google My Business:

Manages how your business appears on Google Search and Maps.

• Google Search Console:

 Informs you of how Google sees your website.

• Google Search Tricks & Operators: Compilation of the best Google search operators.

• Google Tag Manager:

Manages and deploys marketing tags on your website.

• Google Trends:

 Analyzes the popularity of top search queries in Google Search.

• HARO:

Sends queries from journalists at reputable publications.

• Hunter:

Helps quickly find email addresses.

• INK:

AI platform that analyzes text in terms of SEO, grammar, and structure.

• Lighthouse:

Open-source, automated tool for improving web page quality.

• Moz Keyword Explorer:

Offers free tools for domain analysis and keyword research.

 

SEO Tools for Marketing Professionals

• MozBar: 

Provides at-a-glance data on a website's Domain Authority.

• Rank Console: 

Monitors Google rankings and links referring to the website for free.

• Rank Math: 

A WordPress SEO plugin that helps rank higher in search engines.

• Screaming Frog SEO Spider:

 A website crawler that crawls websites’ URLs and fetches key elements for technical and onsite SEO analysis.

• SEO Minion:

A free browser extension that displays important SEO-related information on a page.

• SEO Review Tools:

 Helps check domain authority, find duplicate content, optimize content, check backlinks, and perform technical analysis.

• SEO Press:

Optimizes the SEO of your WordPress site quickly and easily.

• SEO quake:

Compiles all necessary information about a webpage.

• SERP2CSV:

Allows quick capture of all SERPs and exports them into a CSV document for bulk analysis.

• Serpstat:

Checks keyword rankings and backlinks, track keyword rankings, and analyzes competitors.

• Similar Web:

 Allows SEOs to see direct traffic, organic traffic, geolocation, and social traffic of any indexed webpage.

• Sideliner:

 Scans any URL and displays duplicate content and broken links in an easy-to-read format.

• SmallSEOTools Domain Authority Checker:

Checks the domain authority of any website.

• Soovle:

 Generates a list of popular keywords based on current search engine searches.

• Thru:

Analyzes up to 100 pages of Google’s search results and extracts key information.

• Ubersuggest:

 Conducts thorough keyword research, shows the number of backlinks needed for a specific keyword to rank in the top 10, the difficulty of each keyword, related keywords and questions, an overview of posts ranking in the top 10, and daily ranking updates.